It’s a Broad, Broad, Broad, Broad World.

Jeff Koons area
Opening day in the Koons corner at the brand-spanking-new Broad Contemporary Art Museum in sunny Southern California.

Spent all day Sunday—yes, all day, from 10 to 4—going from Broad event to Broad event to celebrate the opening of BCAM. The morning began with a visit to the recently re-installed Broad Art Foundation in Santa Monica. This is usually a hard ticket to get. But this year it was easier, because the hard ticket to get was an invite to the Sunday lunch at BCAM. Thankfully, we got into both. (And, sadly, Tom Cruise was at neither.)

Money shots and blow-by-blow after the jump. As always, click on images to see them large.

  • 10:35 a.m.: Arrive at the parking lot at the beach in Santa Monica just behind a group of weekend motorcyclists.
  • 10:40 a.m.: Get checked off and pick up our Broad Collection catalogue.

Mini cheeseburger

  • 11:03 a.m.: There are mini-cheeseburgers by the Andreas Gurskys. Also on the menu: potato onion puffs, salmon and egg sandwiches. You could make a meal of it. And we did. Several times.

Food art

  • 11:05 a.m.: Admire the sandwich art.
  • 11:10 a.m.: A small mob assembles for mimosas in front of the Jeff Wall photographs.

Ed Moses

  • 11:15 a.m.: Spot Ed Moses in line for a cappuccino on the Foundation’s rooftop.

Ellen Gallagher

  • 11:17 a.m.: The best piece of the day: eXelento (2004), above, by Ellen Gallagher, made with ink, paper, resin and plastilene.

Keith Haring by Timothy Greenfield Sanders

  • 11:35 a.m: In the hallway of the Broad Foundation: There are photo portraits of all the superstar artists of the 60s-90s by Timothy Greenfield Sanders. All looking very very serious. There are 12 in all, including Jasper Johns, Mike n’ Ellsworth Kelly, John Baldessari, Jenny Holzer, Chuck Close, Ed Ruscha, Richard Serra (looking very very very serious) and Keith Haring (above). Not pictured: Julian Schnabel.

Franz Ackerman

  • 12:05 p.m.: Overhead by the Franz Ackerman paintings: “These paintings are amazing. They’re cryptic. Or apocalyptic.”

Stephan Balkenhol

  • 12:28 p.m.: This enthusiastic young art lover gives a Stephan Balkenhol bas relief two thumbs way up, Lynndie England style!
  • 1:15 p.m.: We finally make our way over to BCAM for part two of Broadapalooza.

  • 1:40 p.m.: Arrive at the new Renzo Piano-designed BCAM building, which has accents in Target red…and which bears an uncanny resemblance to our old junior high school.

Charles Ray

  • 1:42 p.m.: Admire the Charles Ray sculpture.

  • 1:45 p.m. Our third mimosa must mean it’s time to check out Chris Burden’s installation.

In the coffee line

  • 1:50 p.m.: Time to hit the coffee line.

The Elevators

  • 1:57 p.m. The best new ride in L.A.! The elevator at BCAM goes down real slow, the roof lights up and, in case you have vertigo, there are railings to hold onto. We heard that it got stuck twice today.

MoCA director Jeremy Strick

  • 2:10 p.m. Celebrity sighting!! MoCA director Jeremy Strick, in quiet conference with his wife.

Das Koonzhalle

  • 2:15 p.m. Inside the biggest and brightest floor of BCAM: It’s a total Das Koonzhalle. Andy Warhol’s corn flakes boxes are relegated to a corner in a side gallery. Anyone find this ironic?

Damien Hirst

  • 2:30 p.m.: Overheard, in the Damien Hirst area: “Do they realize that in 50 years most of this will only be fit for the junkyard?”

Gagosian's kid

  • 2:35 p.m.: You’ve seen the art, now buy the t-shirt.

  • 3:15 p.m.: Consume the first of several “deconstructed borscht” appetizers.

Joanne Heyler

  • 3:30 p.m.: Broad Foundation director Joanne Heyler with the Project Runway designer who created her gown for the previous evening’s gala. (If anyone can remember this guy’s name, let us know. We’re not very good with the cable TV references.) Update: It’s Santino Rice.


  • 3:45 p.m.: Allegedly, this is the tent where Eli and Edythe Broad boogied the night away to Lionel Richie this past Saturday night. (Now try getting that image out of your mind.)

Chocolicious buffet

  • 4:00 p.m.: Chocolicious dessert buffet: which included lavender chocolate cake, coconut pineapple truffles, raspberry tarragon truffles and olive (yes, olive) chocolates.

Sculptural installation. Not.

  • 4:01 p.m.: We thought the above, in the LACMA parking lot, was an installation. But it wasn’t. Time to go home.
Posted by San Suzie.


  1. Adeaner

    On behalf of those of us who can’t go to things like this - Thank You very much for the pics and text.

  2. Rebecca

    So funny you didn’t know who Santino Rice was. He’s amazing and beyond talented. How great for Ms. Heyler, she looked gorgeous!

  3. Matt

    Great post! really funny but also a good tour of the new building. I’d love more info on that faux parking lot installation.

  4. jason

    best excerpt about the museum: “…around the corner from a 1963 Robert Rauschenberg painting of John F. Kennedy and a floor below Andy Warhol’s Jacki O, Elvis and Marylin, they triumphantly announce the American cultural victory over good taste and one man’s investment in that triumph. “

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